The Macau Government Tourism Office (MGTO) announced over the weekend its partnership with the mainland Chinese toy brand POP MART* in organising a large-scale cultural and tourism event titled “POP MART MACAO CITYWALK.”
The upcoming event aims to convince tourists to spend generously, aiming to boost the local tourism economy and enhance Macau’s international visibility.
According to an MGTO statement on Sunday, POP MART’s popular characters will be integrated with different local culinary themes, with multiple snap spots to be set up at Calçada da Igreja de São Lázaro (瘋堂斜巷), Praça de Luís de Camões (白鴿巢前地), Largo de Santo Agostinho (崗頂前地), and a sitting-out area on Rua do Pai Kok (氹仔路環排角路休憩區) in Taipa. The event’s main hub will be set up in Macau’s main square, Largo do Senado.
According to the statement, the activities will run from Friday to September 21, spanning 108 days. The event will be launched at 2:30 p.m. on Friday at the sitting-out area on Rua do Pai Kok.
The statement pointed out that the event will include snap-shot spots and stamp-collecting activities. Tourists and residents who take the snapshots at the event’s locations and share their experiences on social media platforms will receive limited-edition postcards. Additionally, by collecting stamps spelling “M, A, C, A, O” across different venues, participants can create personalised postcards.
During the event period, tourists and residents alike can participate in a lucky draw by making a single purchase of at least 100 patacas at any Macau business using designated payment platforms (Mpay, Alipay, True Money, Touch ‘n Go eWallet). Winners will have the chance to receive “exclusive” event gifts, the statement said.
*POP MART (泡泡玛特) is a mainland Chinese retail brand known for its blind box collectible toys, designer vinyl figures, and trendy pop culture products. – DeepSeek
This fantasy scene poster released by the Macau Government Tourism Office (MGTO) on Sunday promotes the upcoming POP MART MACAO CITYWALK event.
