Camy Tam
An exhibition of local brand Lexx Moda by local artist Sanjo Iong Fong Ha is on display at the Macau Fashion Gallery (MFG) as part of the “2021 Brand Story – Macau Original Fashion Exhibition II” co-organised by the Cultural Affairs Bureau (IC) and Macau Productivity and Technology Transfer Centre (CPTTM).
According to a CPTTM statement, the exhibition provides participants with the opportunity to showcase the latest series of their work to the outside world and share with the public their creations through the MFG platform, “bursting with brand vitality”.
The statement underlines that the works are the result of countless remodelling, “full of silent bitterness and the stories behind them attract fashion enthusiasts imperceptibly.”
The “Brand Story” series was first launched in 2017 and eight local brands have been selected for this year’s exhibition, namely Nega C., Lexx Moda, ANIFA, Common Comma, PUI, Demi*D, NO.42 and C/W COLLECTIVE. The designs are to be showcased in eight phases, with one brand being featured in each phase, according to a statement by the gallery.
The second phase of the exhibition features women’s footwear label Lexx Moda founded by Iong in 2001 when she started her business in the small town of Northampton in the UK, the statement said.
The theme of the exhibition is “Loftiness”, complete with an art installation consisting of elements such as Lexx Moda shoes, mirrors, stainless steel mirrored balls, and mirrors with ripple patterns. Through anti-gravity vision and mirror design, the elements are strewn across the spaces created to make “gravity” more figurative, showcasing women’s attitude of breaking free from fetters and exploring the actual self, according to the statement.
The installation is designed to be a cascading parabola, symbolising a burst of creativity. The mirrors on the wall extend the range of visibility and invite a deep exploration, reflecting the designer’s perception and expression of women’s inner world. Through the mirrors, we can see we are like no other, the statement pointed out.
The “2021 Brand Story – Macau Original Fashion Exhibition II” runs until April 25 at the Macau Fashion Gallery at 47 Rua de S. Roque, S. Lázaro district. The gallery is open from 10 a.m. to 8 p.m. daily (except Mondays). Admission is free.
As part of the government’s COVID-19 epidemic prevention measures, all visitors entering the venue have to wear a facemask, have their temperature checked and present a digital health code.
For enquiries, please call 2835 3341 or visit the website https://macaofashiongallery.com/en/.
Photos: Camy Tam
