The Macau Government Tourism Office (MGTO) said in a statement yesterday that the “Macao Week in Shanghai”, which ended last Monday, and its road show attracted 300,000 visitors to the venue.
According to the statement, various entities of the Macau government joined hands with a raft of enterprises and businesses to set up 40 booths along Yuanmingyuan Road Pedestrian Street in Waitanyuan, Huangpu district, from June 3-7 to showcase Macau’s tourism, trade and commerce, culture and creativity, sports, entertainment and more colourful “tourism +” dimensions.
The statement said that an extensive promotional campaign was rolled out for the “Macao Week in Shanghai” through various online and offline channels across the mainland. The statement pointed out that as part of the campaign, 16 influencers specialising in travel, lifestyle, culture, gastronomy and other fields conducted 13 live stream videos or posted short videos, photos and articles about the event highlights on different platforms such as Yizhibo and Trip.com.
The statement underlined that through the mega roadshow, tourism and MICE presentation seminar, food promotion and other highlights, the “Macao Week in Shanghai” promoted Macau as a healthy, safe and quality destination among residents and visitors in Shanghai. The statement said that the aim of the event was to expand the spectrum of the source of visitors and attract mainland visitors to Macau in order to revitalise the local tourism industry and economy.
This undated handout photo provided by MGTO yesteday shows a crowd looking at one of the installations displayed at the “Macao Week in Shanghai” which ended last Monday.
