In alignment with the local government’s policy of developing Macau into a smart city, MGM has joined hands with two local high-tech enterprises to carry out smart upgrades at MGM’s properties, MGM China Holdings said in a recent statement.
According to the statement, the digital enhancements are instrumental in elevating MGM’s hotel and marketing operations, meeting the demand for technologies among today’s travellers. The two partnerships, the statement added, exemplify a deepened “Tourism + Tech” synergy, through which MGM can offer guests an enhanced service, and facilitate smart hotel development in Macau and the Greater Bay Area (GBA).
The statement said that MGM and Pachira Enterprises Limited (Pachira) inked a strategic cooperation framework agreement earlier in December. The collaboration will see a set of technological upgrades at MGM like an automated room reservation service utilising artificial intelligence (AI)-powered voice agents, a smart dial-in & dial-out system, and smart marketing. Pachira Times (Zhuhaihengqin) Information Technology Co. Ltd, the parent company of Pachira, is an AI-orientated tech company in the mainland that specialises in tech solutions like voice data analysis and intelligent voice recognition, with over 100 patents and software copyrights. MGM strives to draw on technologies to elevate its guest experience, meet the needs of tech-savvy tourists, and enable team members to better engage with our guests.
The statement also noted that MGM and DigitalBay, an emerging digital marketing SME founded by a young entrepreneur in Macau tapping innovative approaches, have entered into a partnership to jointly explore growth opportunities. The statement said that under the collaboration, the “MGM Room Service Mini Programme” will be integrated with DigitalBay’s latest WeChat community marketing SaaS product “Interactive Marketing Cloud.” This is a tactic to enhance the digital marketing regime of MGM, bringing in more prospective customers, the statement underlined.
This undated handout photo provided by MGM China Holdings Limited shows an MGM representative and a DigitalBay representative signing a partnership agreement earlier this month.
