The Macau Institute for Tourism Studies (IFTM) announced in a statement yesterday that its Tourism Retail and Marketing Management Programme students took part in an industrial project to support a newly established F&B company called Sol Garden.
“Sol” means “sun” in Portuguese.
According to the IFTM statement, students utilised their “virtual merchandising knowledge” to produce videos spanning 15-30 seconds which were uploaded to Instagram, Facebook, Little Red Book and Douyin.
The statement noted that a total of 30 videos were produced that focused on highlighting the target market, core message, selected merchandise and store set-up, among others.
The statement pointed out that Sol Garden’s co-founder Ernesto Rodrigues César expressed gratitude for the project, adding that the videos produced a considerable number of views and engagements through multiple platforms.
This undated handout photo provided by the Macau Institute for Tourism Studies (IFTM) yesterday showcases the project along with the newly established F&B company Sol Garden.
