The Macau Government Tourism Office (MGTO) said in a statement on Friday that Macau received four awards during the Pacific Asia Travel Association (PATA) Gold Awards 2022.
The awards ceremony was held online on Friday. Macau’s tourism industry, the statement noted, received one of the two Grand Awards and three of the 23 Gold Awards presented this year.
The local awardees included MGTO, the Macao Institute for Tourism Studies (IFTM), Wynn Macau and Sands China. The statement said that the list of awardees was announced by MGTO Director Maria Helena de Senna Fernandes and PATA Chief Executive Officer Liz Ortiguera.
MGTO received this year’s Marketing Campaign (National-Asia) PATA Gold Award for its large-scale Macao Week roadshow in the Chinese mainland in 2021, bringing awareness to the destination through online and offline promotional efforts, according to the statement.
The statement said that the roadshow presented Macau as a safe travel destination, in five mainland cities, including Hangzhou and Nanjing. A total of 1.9 million on-site visitors attended the roadshows with 560 million online views, stimulating total tourism spending of 341 million patacas.
Meanwhile, the other awardees received the following prizes: the PATA Grand Award in Sustainability and Corporate Responsibility for Wynn Macau’s “Wynn Sustainable Initiatives”; the PATA Gold Award for IFTM’s Human Capital Development Initiative with “A decade of effort in nurturing entrepreneurs: A case of IFTM in [the] Macao SAR”; and a PATA Gold Award in the Youth Empowerment Initiative category for Sands China’s “City of Gourmet – Youth Development and Integration Programme”, the statement added.
PATA received 136 entries from 56 organisations and individuals worldwide, including six from Macau. The statement underlined that the winners were selected by 12 independent judges from around the world.
More information on the award winners can be found at https://www.pata.org/pata-gold-awards.
This photo taken and provided by the Macau Government Tourism Office (MGTO) on Friday shows award winners posing with MGTO Director Maria Helena de Senna Fernandes (centre), PATA Chair Peter Semone (right) and PATA Chief Executive Officer Liz Ortiguera.
