The Macau Government Tourism Office (MGTO) restarted its “Experience Macao, Unlimited” caravan roadshow across the Greater Bay Area (GBA) with its first post-pandemic stop in Guangzhou on February 18-19, aiming to attract residents from cities in the Guangdong-Hong Kong-Macau GBA to travel and splash out in Macau, expand Macau’s source of tourists, and boost the recovery of the city’s tourism industry, according to an MGTO statement on Saturday.
The opening ceremony of the fourth stop of the roadshow was held on Saturday in Jiangmen Wanda Plaza, Jiangmen, the statement said.
Jiangmen lies some 65 kilometres northwest of Macau. The city has about 4.8 million inhabitants.
The statement quoted MGTO Director Maria Helena de Senna Fernandes as pointing out that Macau received over 5.1 million visitors from the mainland last year, with Guangdong province accounting for 70 percent of these visitors, adding she hoped that through the launch of a two-way promotional campaign both offline and online, Guangzhou residents participating in the roadshow would be able to feel the unique charm of “tourism+” in Macau in advance, and then decide to visit the city.
During the roadshow, the statement said, a caravan was set up in Jiangmen Wanda Plaza, with an on-site interactive area featuring a photography-spot-themed background, graffiti wall, interactive exhibition hall, game booths, parent-child workshops and a light mapping performance.
According to the statement, Macau’s six gaming concessionaires also set up booths at the roadshow, which was attended by Macau’s tourism mascot “Mak Mak” interacting with participants and for them to take photos, enabling them to experience Macau from multiple perspectives.
The statement underlined that starting this month, MGTO will work with the city’s six gaming operators, mainland e-commerce platforms and online travel agencies (OTAs) to visit the other five GBA cities in Guangdong province, namely Dongguan, Foshan, Huizhou, Shenzhen and Zhaoqing, so as to promote interaction between Macau and these cities.
The roadshow, which was held in Zhuhai and Zhongshan last year, had been suspended due to the local COVID-19 outbreak last June.
The GBA comprises the special administrative regions of Hong Kong and Macau and nine cities in Guangdong – Dongguan, Foshan, Guangzhou, Huizhou, Jiangmen, Shenzhen, Zhaoqing, Zhongshan, and Zhuhai.
This undated handout photo provided by the Macau Government Tourism Office (MGTO) on Saturday shows dancers performing during its “Experience Macao, Unlimited” caravan roadshow in Jiangmen Wanda Plaza, Jiangmen.
