DENZA N7: Global Launch of the World’s First Intelligent Luxury Shooting-Brake SUV

2023-07-06 03:11
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The Denza N7 is displayed outside the Lang Yuan Stadium in Beijing during Monday’s global launch of the new car. – Photo: Maria Cheang Ut Meng


DENZA N7 is available in 6 variants, priced between 301,800 yuan to 379,800 yuan in the Chinese market

DENZA N7 will be available in Hong Kong in mid-2024, together with DENZA D9 

DENZA N7 boldly breaks boundaries of design, luxury, electrification, and intelligence, offering exceptional travel experience for users


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On July 3 in Beijing, DENZA announced the global launch of the DENZA N7, the world’s first intelligent luxury shooting-brake SUV. This model aims to redefine pure electric luxury and provide an unparalleled travel experience for its users. Combining state-of-the-art design, luxury features, electrification, and intelligence, DENZA N7 exemplifies automotive excellence, setting the tone for the design of the second-generation premium pure electric SUVs.


Zhao Changjiang, Denza’s general manager of sales and chief co-creation officer, gives the thumbs up on the sidelines of the Denza N7 global launch at Lang Yuan Stadium  in Beijing on Monday, proudly pointing out that there are already 20,000 pre-orders for the car. Denza is a joint venture between Shenzhen BYD Auto and Germany’s Mercedes-Benz Group. – Photo: Maria Cheang Ut Meng 


The model is offered in 6 variants, priced from 301,800 yuan to 379,800 yuan in the Chinese market, where the DENZA N7 will be first available for order. By the middle of next year, the DENZA N7 will be available in Hong Kong, together with DENZA D9. 

Since the DENZA N7 made its debut in Auto Shanghai 2023, the model has garnered massive attention and received over 20,000 units of bookings in the span of a month, showcasing the popularity of the model, as well as the technology and unconventional aesthetics that carried with it. 

By pushing the boundaries of design, DENZA N7 seamlessly blends the distinctive features of a station wagon, coupe, and SUV, establishing itself as the sole shooting-brake in the SUV world. It breaks free from the conformity of homogenized aesthetics and inherits the DENZA family’s renowned π-Motion aesthetic design concept, offering a unique and luxurious design. 

The interior of the DENZA N7 is thoughtfully designed with a focus on human-centric principles and offers enhanced safety features. The model comes equipped with eight airbags as a standard feature, enhancing the new luxury intelligent cabin experience.


Human-centric interior design 


DENZA N7 also integrates forward-looking technology from BYD. With the world’s first mass-produced 8-in-1 electric motor, this model delivers a maximum power output of 230 kW, and accelerates from 0 to 100 km/h in just 3.9 seconds; with the world’s first Dual Plug-in Ultra-fast Charging technology, users may be able to regain up to 350 km of range in just 15 minutes and adds 100 km of range in 4 minutes. 


Dual Plug-in Ultra-fast Charging technology

The intelligent cabin, chassis, and advanced driver assistance systems(ADAS) usher in a new era of intelligent driving for electric vehicles. The cabin boasts an impressive array of six screens. Standard on the DENZA N7 is BYD’s proprietary DiSus-A Intelligent Body Control System, guaranteeing the utmost comfort, smoothness, support, and off-road capabilities. Equipped with the Pilot ADAS, the DENZA N7 incorporates an impressive array of 33 sensors, including high-perception dual LIDAR, high-precision millimeter wave radar, and two 8 MP front view cameras, among others. Combined with a domain controller, this comprehensive suite of technologies offers assistance, companionship, and enhanced safety features, providing drivers with peace of mind.


DENZA N7 combines state-of-the-art design, luxury features, electrification, and intelligence


This launch marks a refreshing chapter for DENZA, reflecting their unwavering dedication to providing exceptional experiences for their users. By pushing the boundaries of design, luxury, electrification, and intelligence, DENZA keeps proving its commitment to innovation and excellence, and to fueling the development of the entire industry.


About BYD


BYD is a multinational high-tech company devoted to leveraging technological innovations for a better life. Founded in 1995 as a rechargeable battery maker, BYD now boasts a diverse business scope covering automobiles, rail transit, new energy, and electronics, with over 30 industrial parks in China, the United States, Canada, Japan, Brazil, Hungary, and India. From energy generation and storage to its applications, BYD is dedicated to providing zero-emission energy solutions that reduce global reliance on fossil fuels. Its new energy vehicle footprint now covers 6 continents, over 70 countries and regions, and more than 400 cities. Listed in both Hong Kong and Shenzhen Stock Exchanges, the company is known to be a Fortune Global 500 enterprise that furnishes innovations in pursuit of a greener world.

For more information, please visit www.bydglobal.com.


About BYD Auto


Founded in 2003, BYD Auto is the automotive subsidiary of BYD, a multinational high-tech company devoted to leveraging technological innovations for a better life. Aiming to accelerate the green transition of the global transportation sector, BYD Auto focuses on developing pure electric and plug-in hybrid vehicles. The company has mastered the core technologies of the entire industrial chain of new energy vehicles, such as batteries, electric motors, electronic controllers, and automotive-grade semiconductors. It has witnessed in recent years significant technological advancements, including the Blade Battery, the DM-i and DM-p hybrid technology, the e-Platform 3.0, and the CTB technology. The company is the world’s first carmaker to stop the production of fossil-fueled vehicles on EV shift and has remained top of new energy passenger vehicle sales in China for 9 years in a row.


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