Louis Vuitton has unveiled a pop-up store in Shoppes at Four Seasons in Cotai for its Spring-Summer 2024 Men’s collection, according to a statement recently distributed by Sands China on behalf of the luxury fashion house and company.
The statement noted that the pop-up is open until February 23 and celebrates Louis Vuitton Men’s Creative Director Pharrell Williams’ first Spring-Summer 2024 collection.
Pharrell Williams is an American record producer, songwriter, rapper and singer. According to the statement, the pop-up store features exclusive ready to wear leather goods, shoes and accessories from the collection, adding that visitors have the opportunity to buy pop-up exclusive items during the period.
The statement said that the pop-up is inspired by the theme of the collection, The Sun, and is reminiscent of the scenography of the Paris Men’s show last June and “invites visitors to bask in the brilliance of human connection”.
The area features a golden aura adorned with the iconic Damier pattern synonymous with the fashion company, the statement added, and pays homage to the historic Pont-Neuf, Paris’ oldest bridge.
Moreover, the statement noted that the pop-up symbolically bridges Paris and Virginia, Williams’ birthplace, and serves as a metaphorical connection between two worlds. The new LVERS logo is also seen on the façade, symbolising a new culture: “a state of mind founded in warmth, wellbeing, welcome”.
The pop-up, located on Level 2 of Shoppes at Four Seasons, is open from 10 am. to 11 p.m. from Sundays to Thursdays and 10 a.m. to 12 a.m. from Fridays to Saturdays.
This undated handout photo recently provided by Sands China on behalf of Louis Vuitton shows the LV pop-up in Shoppes at Four Seasons.
