Hennessy X NBA returns for 4th season

2024-04-11 03:23
BY Rui Pastorin
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Hennessy and the National Basketball Association (NBA) continue their global partnership for the fourth season with the release of the new Hennessy V.S.O.P NBA S4 Limited Edition and a streetwear collaboration with American sports-related clothing company Mitchell & Ness, while a popup is set to be hosted in Macau, the French cognac producer said in a statement yesterday.

The statement noted that the popup is slated to be hosted from June 6 to July 4.

The Hennessy V.S.O.P NBA limited edition is “a dedication to those who infuse the NBA with a spirit that transcends the game”, and is exclusively available at selected retailers in Macau, according to the statement.

The limited edition draws inspiration from the colours, architecture, and materials of the sport, the statement added, while its giftbox design was inspired by basketball leather.

Meanwhile, the Hennessy x Mitchel & Ness clothing collection is set to be available at selected retail stores in Macau starting next month, and comprises jackets, jerseys, shorts, belt bags and caps in a “striking black and lime yellow combo”, the statement said.

For more information, one can visit https://www.hennessy.com/en-int/nba-x-hennessy and https://www.facebook.com/hennessyhongkong. 


This undated handout photo provided by Hennessy yesterday shows the new Hennessy V.S.O.P NBA S4 Limited Edition


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