A total of 23 cooperation agreements were signed on the first day of the “2025 Guangdong & Macao Branded Products Fair” (GMBPF) yesterday, including research and development (R&D), economic collaboration, innovation in Traditional Chinese Medicine (TCM) and the big health industry, aiming to facilitate multi-sector business cooperation, according to a statement released by the organisers during yesterday morning’s opening ceremony.
The four-day fair comprising 480 enterprises takes place through Sunday from 10 a.m. to 8 p.m. at The Venetian Macao’s Cotai Expo Hall D, focuses on two major themes: the silver economy* and “China chic”**.
The first day of the fair was designated “Trade Buyer Day”. Free public admission runs from today to Sunday. The co-organisers are providing more than 100,000 gifts for fairgoers, who also can join lucky draws offering major prizes including smartphones and motorcycles.
Commerce and Investment Promotion Institute (IPIM) President Che Weng Keong said in a speech during the opening ceremony that the fair does not only provide a convenient and practical channel for GBA enterprises to “go global” and “attract investment,” but also for products from Portuguese-speaking countries to enter the GBA. Che stressed that the fair also serves as an effective platform for Guangdong and Macau to expand economic and trade exchanges with countries and regions that have joined the Belt and Road Initiative (BRI).
Che added that in addition to having, once again, invited Indonesia, Malaysia, Myanmar and Thailand to showcase their specialty products, the organisers have also leveraged the opportunity of the 35th anniversary of the establishment of diplomatic relations between China and Singapore to invite enterprises from the Lion City (the Malay meaning of Singapore) to participate in the fair for the first time.
Deputy Director-General of the Department of Commerce of Guangdong Province, Sun Bin, noted that in the first half of this year, Guangdong’s external merchandise trade (imports and exports) with Macau reached 9.01 billion yuan (10.2 billion patacas), accounting for over 60 percent of the total value of exports and imports between the Chinese mainland and Macau. Sun also said that the annual fair serves as a bridge for enterprises from both sides to share market opportunities and expand industrial collaboration.
The fair is co-organised by IPIM and the Department of Commerce of Guangdong Province.
For more information about the fair, please visit the official fair website www.guangdongmacaofair.com, or call + 853 8798 9636.
*The “silver economy” refers to the economic activities and markets that arise from the needs and preferences of the ageing population, typically individuals aged 50 and older. – Poe
** “China chic” refers to a trend in fashion and design that embraces and celebrates Chinese culture, aesthetics, and craftsmanship. It combines traditional elements with modern sensibilities, often highlighting local materials, techniques, and cultural motifs. The industry seeks to create a contemporary identity for Chinese fashion and design, appealing both domestically and internationally. – Poe

Commerce and Investment Promotion Institute (IPIM) President Che Weng Keong (second row, centre), Deputy Director-General of the Department of Commerce of Guangdong Province Sun Bin (second row, fourth from right) and representatives from enterprises (first and second rows) pose during yesterday’s protocol signing ceremony on the first day of the “2025 Guangdong & Macao Branded Products Fair” (GMBPF) at The Venetian Macao’s Cotai Expo Hall D. – Photos: Ida Cheong

Foshan Haokang Biotechnology General Manger Wu Sinhug demonstrates her company’s ‘Intelligent Assisted Walking Robot” during yesterday’s “2025 Guangdong & Macao Branded Products Fair” (GMBPF) at The Venetian Macao’s Cotai Expo Hall D.


