The 2017 Smiling Report released late last week shows that Macau ranked the lowest among 67 countries and regions in the smiling index for customer services in the service industry. Hong Kong ranked second to last.
The annual report, which is now in its 13th year of publication, is developed and managed by Better Business World Wide, a Sweden-based company.
The report is compiled from information supplied by Mystery Shopping Providers in Asia, Europe, North and South America, and focuses on customer service data from evaluations conducted across a whole spectrum of industries. All information is gathered by “mystery shoppers” from professional mystery shopping companies that are members of the Mystery Shopping Providers Association (MSPA), a trade organisation according to the report.
