The Commerce and Investment Promotion Institute (IPIM), in collaboration with the Industrial Association of Macau, will assist 10 Macau enterprises in participating, all of them for the first time, in the 35th HKTDC Food Expo in Hong Kong from this Thursday to next Monday, according to an IPIM statement yesterday.
The event, organised by the Hong Kong Trade Development Council, will feature a Macao Pavilion, featuring 10 small and medium-sized enterprises (SMEs) that will present nearly 100 products under the themes of “Macao’s Big Health”, “Made-in-Macao” and “Macao Brand” to an expected 500,000 professional buyers and visitors, the statement added. The products will include health supplements, noodles, wines, teas, and other Macau-made or Macau-branded goods.
Many of these products have received the “M-Mark” quality certification, with over half being halal-certified, the statement noted. The event will be taking place at the Hong Kong Convention and Exhibition Centre, covering an area of 32,000 square metres. The fair has attracted some 900 exhibitors from the Chinese mainland, Japan, South Korea, Thailand, and other countries and regions.
The statement added that the pavilion will be divided into three sections: corporate exhibition booths, a Macao-Hengqin MICE* and China–Portuguese-speaking countries and regions platform services area, and an interactive photobooth and promotion zone.
The statement concluded that influencers will be visiting the corporate booths in the Macao Pavilion to boost the exposure of Macau brands to Hong Kong consumers and attract more traders to the venue, creating greater cross-border co-operation opportunities for participating enterprises.
*Meetings, Incentives, Conferences, and Exhibitions
This artist’s rendition provided by IPIM shows Macau’s corporate booths at the five-day 35th HKTDC starting on Thursday.
