The Macau Government Tourism Office (MGTO) brought home a PATA Grand Award in Marketing for its “Experience Macao Limited Edition” International Promotional Campaign launched last year in conjunction with Macau’s six integrated resort operators, while Sands China and Melco Resorts & Entertainment also garnered awards.
A statement released yesterday noted that the prizes were given out at the PATA Gold Awards 2025 presentation ceremony on Wednesday during the Pacific Asia Travel Association (PATA) Travel Mart 2025, which took place in Bangkok from August 26-28. Two Grand Awards and 26 Gold Awards were presented during the ceremony, the statement said.
The statement said that the award-winning campaign featured a series of promotional initiatives and prizes through an online game. “The overall count of impressions of the online campaign amounted to 5.16 billion, with 28,000 prizes given out, while MGTO’s official accounts on Facebook and Instagram gained 650,000 additional followers”, according to the statement.
MGTO also received a PATA Gold Award in the Best Sustainable and Inclusive Marketing Campaign category for the “A New Standard of Excellence” media campaign launched with Fortune, overall reaching 15.1 million impressions and receiving multiple awards in other competitions.
Moreover, Melco Resorts & Entertainment received a PATA Gold Award in the category of Best Marketing Campaign – Hospitality for the “SANRIO CHARACTERS Studio City Carnival,” while Sands China’s publication of “In Search of Its Roots: An Illustrated History of Rua das Estalagens” as part of its community revitalisation programme in the area was recognised with a PATA Gold Award for Best Printed Marketing Campaign (Industry).
The winner’s list and details are available on https://www.pata.org/pata-gold-awards-2025.
This group photo provided by the Macau Government Tourism Office (MGTO) yesterday shows MGTO Director Maria Helena de Senna Fernandes (front, 6th from left) posing with Macau travel trade representatives during the PATA Travel Mart 2025 in Bangkok.
