According to a statement provided by the Commerce and Investment Promotion Institute (IPIM) on Thursday, Macau enterprises expanded their presence in Southeast Asia after participating in the four-day Asia Pacific Food Expo 2025 in Singapore, with Macau companies securing procurement collaborations with nearly half of the other exhibitors.
The Asia Pacific Food Expo 2025 concluded earlier this month, with IPIM organising local enterprises to take part and setting up a “Macao Pavilion” in collaboration with the Industrial Association of Macau for the second consecutive year, the statement noted.
According to the statement, a total of 26 local enterprises joined the expo, including nine first-time exhibitors. During the event, participating companies engaged in 203 business matching sessions spanning food and beverage wholesale, agency, retail, chain supermarkets and e-commerce platforms, as well as live-streaming shopping, the statement said.
Nearly half of the local enterprises set up procurement deals with Singaporean companies, covering areas such as distribution agency, retail, supermarket channel expansion, multi-channel online and offline sales, and e-commerce cooperation, the statement added.
The Macao Pavilion recorded “gratifying” foot traffic and “encouraging” sales performance, the statement said, adding that it showcased around 350 “Made-in-Macao” and “Macao Brand” products, including health products, baked goods, local snacks, preserved fruit, noodles, alcoholic beverages, and teas.
Over 80 percent of the participating enterprises held the “M-Mark” Macao Product Quality Certification, while more than half of the showcased products were halal certified, the statement noted.
Meanwhile, the statement added that halal-certified products attracted notable interest from local buyers, while “M-Mark” products were widely recognised as a mark of quality and confidence, while newly launched health and baked products also drew attention from visitors.
Moreover, IPIM organised a series of supporting activities during the expo, including business matching sessions, local product tasting activities, gift giveaways and AI photo interactive installations to enhance visitor engagement, the statement said.
According to the statement, some of the first-time exhibitors reported satisfactory sales and said the expo helped them better understand local ingredient requirements and buyer preferences, facilitating their entry into the Southeast Asian market.
The statement concluded that it will continue to support local enterprises in connecting with overseas markets through exhibitions and investment promotion, leveraging Macau’s role in promoting China–Portuguese-speaking countries (PSCs) trade to expand into the 11-nation ASEAN (Association of Southeast Asian Nations) and other international markets.
This undated handout photo provided by the Commerce and Investment Promotion Institute (IPIM) on Thursday shows fairgoers visiting the Macao Pavilion during the Asia Pacific Food Expo 2025 in Singapore earlier this month.
