Nearly 200 participants from Macau and elsewhere in the Greater Bay Area (GBA) were gathered for an educational programme on April 29 jointly held by SJM Resorts and the Vivienne Westwood Team at the Grand Lisboa Palace in Cotai, according to a statement by the integrated resort operator yesterday.
Featuring a guided tour and seminar, the recent event, titled “An Insight into the world of Vivienne Westwood - connecting fashion, culture and community”, was held in conjunction with the recent launch of the ongoing free-admission Vivienne Westwood & Jewellery Exhibition at the integrated resort. Participants in the educational programme comprised designers, teaching staff and students from leading educational institutions from the GBA, the statement noted.
The statement pointed out that the event invited speakers including Vivienne Westwood Chief Operating Officer Giuseppe Aragoni and Global Brand Director Christopher Di Pietro. Insights into fashion marketing strategies and brand building and identity were among the topics discussed, while also enabling direct engagement with participants, the statement underlined.
“The open dialogue allowed aspiring designers, creatives, faculty staff and students to understand how a fashion house can interact at both a local and global level. In addition, how internationally recognised collections, heritage and craftsmanship can evolve with cultural relevance”, the statement said.
The event included students from the University of Macau (UM), the Macao Polytechnic University (MPU), Macau Productivity and Technology Transfer Centre (CPTTM), Pui Ching Middle School of Macau, Pui Ching Middle School (Coloane Campus), University of Hong Kong, Hong Kong Design Centre, Shenzhen Polytechnic University and the School of Jewellery, Shenzhen City Polytechnic.
Meanwhile, the free-admission exhibition is on until July 15, with exhibitiongoers able to visit from 11 a.m. to 8 p.m. daily.
This handout photo taken on April 29 and provided by SJM Resorts yesterday shows Vivienne Westwood Chief Operating Officer Giuseppe Aragoni (left) and Global Brand Director Christopher Di Pietro (centre) engaging with participants in the recent seminar at Grand Lisboa Palace (GLP) in Cotai.
