Booth registration for the upcoming 2026 Sands Shopping Carnival is now open, welcoming the participation of local small- and medium-sized enterprises (SMEs) and Sands Retailers and inviting exhibitor registrations for a free booth at Macau’s largest sale event until 6 p.m. on May 29.
Marking its seventh consecutive year and again set to feature a raft of offerings from a variety of brands, the free-admission fair, a signature annual event in Macau, will be held from July 23 to 26 at The Venetian Macao’s Cotai Expo.
Over 580 booths are expected this year across various themed zones from “household products, gourmet & wine, food court, culture and creative, Sands retailers, Macau specialties & souvenirs, and family fun and sports experiences”, according to a statement from the integrated resort operator on Monday.
A “major business and promotional platform” for SMEs, community partners, and Sands retailers, the shopping carnival debuted in 2020 during the COVID-19 pandemic, with cumulative attendance now exceeding 640,000, while 4,000 complimentary booths have been provided over the years, according to the statement.
“By offering an extended business and promotion platform, the carnival has helped local SMEs and Sands retailers broaden their customer base and market exposure, further promoting Macau’s consumer brands”, the statement said, adding that it has “successfully stimulated local and visitor spending in Macau”.
The fair will be open from noon to 10 p.m. daily during the dates, with the first day of the four-day run designated as an invitation-only preview, while the remaining three days are open to the public.
Free booth registration can be done on https://1ticks.com/event/ssc2026-SME-application, while more information is also available on https://en.sandsresortsmacao.com/sands-lifestyle/events/sands-shopping-carnival-2026.html, the Sands Cares Facebook page, and by calling 2855 5000 or emailing info@macexpo.com.mo.
Complimentary parking and free shuttle buses will also be available.
This undated handout photo taken and provided by integrated resort operator Sands China on Monday shows an overhead view of a previous edition of the Sands China Shopping Carnival.
