HONG KONG – MGM Resorts International is counting on a growing number of affluent mainland Chinese customers to drive revenue at its upcoming Cotai property, as it strives to catch up with an industry rebound in the special administrative region.
The Las Vegas-based company’s US$3.3 billion resort in Cotai, its second property in Macau that is scheduled to open in the fourth quarter, aims to cater more to the mass-market gambler than the exclusive high-rollers crowd, according to CEO James Murren.
“Our business model is not predicated on the VIP business,” Murren said in an interview on Bloomberg TV yesterday. “Our strategic plan is built on catering to this tremendously emerging more-affluent [mainland] Chinese customer, a customer that’s looking for more experimental experiences, not just a selfie moment or a gaming table.”
