The Cultural Industry Fund (FCI) will launch a specific programme to provide grants to help local shops with ‘community characteristics’ to improve their branding, FIC Administration Council member Davina Chu Miu Lai said yesterday.
Chu made the remarks at a press conference about the fund’s financial support over the last two years and announced the new programme at Macau Design Centre.
According to Chu, the programme aims to help shops with ‘community characteristics’ to integrate cultural creativity aspects into their shops, and to improve their branding and marketing.
Cultural Industry Fund (FCI) Administration Council member Davina Chu Miu Lai speaks to reporters yesterday on the sidelines of a press conference of the fund at the Macau Design Centre. Photo: Joel Chu
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