Charles Chi, president of Charlestrong Café Company Limited, said in a speech yesterday that his company aimed to create a local coffee brand, “Café Diliy”, using East Timor organic coffee beans, adding he hoped that the coffee brand would become a “unique Macau souvenir”.
Chi, also known as Shi Liqiang, delivered the speech during the contract-signing ceremony between his company and MGM yesterday at the Portuguese-speaking Countries Food Products Exhibition Centre in Praça do Tap Seac.
Chi said that Café Diliy supplies drip-bag coffee, espresso coffee capsules and high-quality coffee beans. He also said he hoped that this local coffee brand could reach different kinds of coffee lovers. In his speech delivered in Putonghua, he also said that he “took advantage of Macau as a platform between China and Portuguese-speaking countries, to create a high-quality Macau brand coffee”.
Chi also noted that while Macau attracts many tourists there aren’t many “symbolic souvenirs” created locally. Therefore, he said, his company decided to create a local coffee brand that can represent Macau’s cultural uniqueness.
According to Chi, the coffee is only available at MGM and his company, adding that a box of drip-bag coffee is priced at 50 patacas.
Charles Shi, aka Shi Liqiang, president of the local Charlestrong Café Company Limited, talks to reporters after yesterday’s contract-signing ceremony at the Portuguese-speaking Countries Food Products Exhibition Centre in Praça do Tap Seac.
Charlestrong Café Company Limited’s Timor drip-bag coffee and “specialty coffee beans” are displayed on the sidelines of yesterday’s ceremony. Photos: Prisca Tang
