Camy Tam
An exhibition of women and children’s fashion created by local artist Carmen Leng (劉嘉韻) for Macau’s Common Comma’s diffusion line Loom brand is on display at the Macau Fashion Gallery (MFG) as part of the “2021 Brand Story – Macau Original Fashion Exhibition IV” co-organised by the Cultural Affairs Bureau (IC) and Macau Productivity and Technology Transfer Centre (CPTTM).
According to a CPTTM statement, the exhibition series provides participants with the opportunity to showcase their latest creations and share them with the public through the MFG platform, “bursting with brand vitality”.
The statement underlines that the works are the result of countless remodelling, “full of silent bitterness and the stories behind them attract fashion enthusiasts imperceptibly.”
The “Brand Story” series was first launched in 2017 and eight local brands have been selected for this year’s exhibition, namely Nega C., Lexx Moda, ANIFA, Common Comma, PUI, Demi*D, NO.42 and C/W COLLECTIVE. The designs are being showcased in eight phases, with one brand being featured in each phase, according to a statement by the gallery.
According to a brochure by the gallery, the fourth phase of the exhibition features local brand Common Comma’s diffusion line Loom founded by Leng in 2016. She studied fashion design in UK and graduated in 2012. She has been deeply fascinated by natural structures, the brochure points out, adding that although the definition of fashion design may vary from person to person, for her, it is all about craftsmanship.
According to an article on the gallery’s website, the current exhibition is themed “Vintage modernisation”, of which “Loom is out of step with trends.” The brand pays more attention to the emotions and poetry attached to clothes, hoping to produce works that are unconstrained by fashionable aesthetics and remain avant-garde.
The “2021 Brand Story – Macau Original Fashion Exhibition IV” runs until July 18 at the Macau Fashion Gallery at 47 Rua de S. Roque, S. Lázaro district. The gallery is open from 10 a.m. to 8 p.m. daily (except Mondays). Admission is free.
As part of the government’s COVID-19 epidemic prevention measures, all visitors entering the venue have to wear a facemask, have their temperature checked and present a digital health code.
For enquiries, please call 2835 3341 or visit the website https://macaofashiongallery.com/en/.
Photos: Camy Tam
