Rui Pastorin
Resort operator SJM yesterday presented a destination video entitled “Visit Macau – Explore New Landmarks” to boost Macau’s tourism recovery with a new “tourism+ film and TV” production.
The company announced the production during a press conference at Grand Lisboa Palace in Cotai.
According to a statement released by SJM during the press conference, the production has been co-organised by SJM and Shaanxi Cultural Investment (Film and Television) Yida Culture Media Co. Ltd, and it has been supported by the Macau Government Tourism Office (MGTO).
The statement pointed out that recommending Macau as a safe travel destination, helping the recovery of the local tourism sector and showcasing Macau as a World Centre of Tourism and Leisure are the video’s objectives. The press conference was broadcast live across the mainland, Hong Kong, and Macau.
The press conference was co-hosted by MGTO Director Maria Helena de Senna Fernandes, SJM Chairwoman Daisy Ho Chiu Fung, SJM Managing Director Angela Leong On Kei and Jessica Jia (賈軼群), general manager of Shaanxi Cultural Investment Yida Culture Media Co. Ltd.
In addition to yesterday’s video launch, the statement added that a string of commemorative events marking the 10th anniversary of Yida Film and Television will be sponsored by SJM and held at Grand Lisboa Palace next month. Artists from Yida will also participate in filming a new destination video to promote Macau’s “unique tourism itineraries” while they are in the city.
The statement quoted Senna Fernandes as saying that the “Macau Government Tourism Office continually strives to build on Macau’s role as a World Centre of Tourism and Leisure and is committed to increasing cross-sector integration with ‘tourism+’ to boost the competitiveness of our tourism economy. This destination video marks the beginning of a new exploration into ‘tourism + film and TV’, and is yet another successful partnership designed to further strengthen the ties between Macau and the mainland. Our goal is to inspire more creative collaborations and introduce new opportunities for integrating the development of the cultural tourism industry.”
MGTO Director Maria Helena de Senna Fernandes addresses yesterday’s press conference about the “Visit Macau – Explore New Landmarks” video and related activities, at Grand Lisboa Palace in Cotai yesterday. Photo: Rui Pastorin
