The Macau Government Tourism Office (MGTO) invited 10 Key Opinion Leaders (KOLs) from different backgrounds to a two-day trip to Macau between Sunday and yesterday to experience “tourism+” as part of its promotional plan targeting Hong Kong as a tourist market, MGTO said in a statement yesterday.
The invited KOLs included TV and radio programme hosts, a magician and a travel blogger, with the statement noting that some of them have thousands of followers on Facebook and Instagram. They came on the trip in different combinations from a lone traveller to a family of five.
The KOLs arrived in Macau via the Hong Kong-Zhuhai-Macao Bridge on Sunday morning and visited attractions such as the Macau Grand Prix Museum, Anim’Arte Nam Van and various “Light up Macao 2022” decorations.
The statement added that the KOLs also savoured various signature delicacies in Macau, a UNESCO Creative City of Gastronomy, and visited tourist attractions themed around the interest of young art enthusiasts, sport lovers, families, and lovers. These included the House of Macao Literature, the Macao Science Centre, ZIPCITY and TeamLab.
Some KOLs, the statement said, also explored Macau individually, visiting their preferred attractions and making recommendations to their followers.
The statement underlined that Hong Kong is Macau’s second largest visitor market, with “considerable advantages in terms of geographic location and attractiveness”.
In late December, the statement pointed out, MGTO also held a virtual travel and exchange seminar for members of Hong Kong and Macau’s travel trade in Hong Kong. This was done to update Hong Kong travel agencies on Macau’s tourism situation and facilitate industry networking between both cities.
Moreover, members of travel trade and related associations from Hong Kong will be invited to the city for face-to-face exchanges with their Macau counterparts, according to the statement.
This handout photo taken on Sunday and provided yesterday by MGTO shows Hong Kong KOLs posing in front of São Domingos Church on that day.
