The Macau Government Tourism Office (MGTO) yesterday launched its four-day “Experience Macao, Unlimited” caravan roadshow in Beijing, aiming to attract residents from Beijing to travel and splash out in Macau, expand the city’s source of tourists and boost the recovery of the local tourism industry, according to an MGTO statement yesterday.
The roadshow will be held at the Beijing Hopson One shopping centre in the national capital’s Chaoyang district.
The statement quoted MGTO Director Maria Helena de Senna Fernandes as pointing out that during the first two months of this year, Macau has received double the number of visitors from Beijing compared to the same period last year, adding she hoped that through the launch of a two-way promotional campaign both offline and online, Beijing residents participating in the roadshow would be able to feel the unique charm of “tourism+” in Macau in advance, and then decide to visit the city.
According to the statement, special attraction booths have been set up at the roadshow, which is attended by Macau’s tourism mascot “Mak Mak” interacting with participants and for them to take photos, enabling them to experience Macau from multiple perspectives.
The statement underlined that the MGTO will hold a promotional activity today to introduce the latest information on Macau’s tourism industry to Beijing’s tourism sector, which will also include business matching sessions to facilitate exchanges and networking between Beijing and Macau.
MGTO pointed out in the statement that it co-organised the “Experience Macao, Unlimited” series roadshows with Air Macau in Chongqing, Chengdu, Hangzhou, Nanjing and Shanghai last year, attracting more than 36,000 participants with a total of 100 million online exposures and over 12,000 air tickets sold.
This handout photo provided by the Macau Government Tourism Office (MGTO) yesterday shows Macau’s tourism mascot Mak Mak “performing” in front of one of the MGTO booths at the Beijing Hopson One shopping centre in Chaoyang district during the four-day “Experience Macao, Unlimited” roadshow which started yesterday.
