The International Advertising Association’s (IAA) local branch held its “Talk at Sunset” seminar yesterday as part of a series at the Artyzen Grand Lapa hotel in Nape, with its first seminar themed as “Creativity in B2B Branding Trends”.
B2B is the abbreviation for Business-to-Business, which refers to business that is conducted between companies, rather than between a company and individual clients.
IAA Chairman & Chief Brand Officer of Stein IAS Tom Stein, who has been a B2B agency leader and innovator for more than 35 years, delivered a speech by Zoom from New York City, sharing his years of experience since starting his marketing agency, bringing insights of B2B marketing.
IAA Macao, China President Rebecca Choi (蔡美寶) said in her speech at the hotel’s Vasco Bar that the “Talk at Sunset” is a series of regular events aiming to connect professionals from around the world to share their insights and be inspired with their passion and dedication.
Founded in 1938 in New York, IAA aims to be a platform for brand and marketer networking and global industry transformation through training, developing talent and holding world-class events, which has expanded to 34 chapters covering 56 different countries and regions, with partners including international companies such as Google, Amazon, CNN, the BBC, and even the United Nations.
IAA Chairman & Chief Brand Officer of Stein IAS Tom Stein delivers a speech by video link from New York City during yesterday’s seminar at Artyzen Grand Lapa hotel in Nape. – Photo courtesy of IAA Macao China
