Local integrated resort operator Sands China said in a statement last week that it has recently entered into a strategic partnership with Tencent Video and Maoyan Entertainment, with the three companies leveraging their “respective strengths to foster comprehensive and in-depth cooperation”, adding that there will be initiatives that will provide continued support for the diversification of Macau’s tourism industry and further enhance its positioning as a premium destination.
Tencent Video is the premier destination for online video streaming with 117 million subscribers as of September 30, offering a raft of content such as drama series and news, according to the statement. Maoyan Entertainment is a leading “technology + pan-entertainment” service provider in the mainland, the statement noted, which has three major business segments: online entertainment ticketing services, entertainment content services, and advertising services.
The statement said that the three parties will cooperate and explore business opportunities in various areas through different initiatives in the partnership.
In leisure and entertainment, the parties will co-organise various events and projects in Macau by leveraging the integrated resorts’ prime facilities and Tencent Video and Maoyan’s resources and platforms. Events and projects include live performances, concerts, films and TV series, according to the statement. The three companies also intend to launch projects such as the annual “Tencent Video All Star Night 2023”, along with major concerts and variety show filming sessions initiated by Tencent Video and Maoyan.
The statement said that for online events and co-marketing, each will utilise its resources, experience and market penetration to optimise the impact of their activities and projects. A regular co-marketing mechanism will be established to create “influential content, attract more domestic and international visitors to Macau, and continuously raise the city’s profile”, the statement said.
Moreover, for ticketing and membership development, Sands China will support Maoyan’s ticket sales and other services in its own channels. The statement said that both will “also use their own channels to integrate marketing and promotional resources and benefits to provide publicity and sales support for leisure and entertainment programmes, content creation and ticketing”. Maoyan will also provide technical support for Sands China’s digital upgrading and transformation.
The statement said that the integrated resort operator will work closely with the two parties to create more unforgettable travel experiences for visitors to Macau.
This image provided by Sands China last week shows its different integrated resorts in Cotai.
