Hennessy X NBA pop-up to be set up at Galaxy

2024-05-24 04:04
BY Rui Pastorin
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Galaxy Macau said in a statement earlier this week that Henessey has announced its new Hennessy X.O NBA Season 4 Limited Edition, while a pop-up retail store and a giant chrome basketball installation will be set up at the integrated resort’s (IR) East Square and East Promenade from June 8 to July 4 for the Hennessy V.S.O.P NBA Season 4 Limited Edition.

The statement noted that the Hennessy X.O NBA S4 Limited Edition bottle’s packaging is a wooden box inspired by the National Basketball Association (NBA) hardwood court flooring.

Meanwhile, at the pop-up, Hennessy lovers and sport fans can find a new line-up from streetwear fashion brand Mitchell & Ness, which has created a capsule collection for the partnership exclusively available at Galaxy Macau. There will also be “photo-worthy moments” at the basketball installation and expertly crafted Hennessy V.S.O.P cocktails for guests who register through the WeChat mini programme, among others, the statement said.

The statement added that Hennessy and Galaxy Macau will also join forces to present cocktail and meal pairing experiences at Terrazza, Pak Loh, The Ritz-Carlton Bar & Lounge, and Macallan Bar, among others, next month.

The Hennessy V.S.O.P and X.O NBA Season 4 Limited Editions are exclusively available at selected retailers in Hong Kong and Macau, the statement said. Those spending 1,500 patacas or more on Hennessy products will receive limited-edition merchandise. Moreover, any purchase of the new Hennessy x NBA limited edition bottle will enable customers to receive a set of exclusive Hennessy x NBA coasters.


This image provided by Galaxy Macau earlier this week shows an artist’s rendition of the Hennessy pop-up at its East Square.

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