Undergraduate students of the Macao University of Tourism’s (UTM) Culinary Arts Management degree programme and Marketing and Brand Management degree programme worked on industrial projects last semester, earning praise from the local restaurant group and cultural association that they supported, according to a recent UTM statement.
The projects were guided by UTM Prof. Fernando Lourenço. The statement noted that the Culinary Arts Management students supported Portuguese Restaurants & Retail Concepts (PRRC), which operates ALBERGUE 1601 Restaurant, Three Sardines Restaurant, Pastéis de Chaves, Loja Portuguesa and Amor.
Over a three-month period, the students went on restaurant tours, evaluated the offerings as customers, and proposed recommendations to the general manager, as well as researched the São Lázaro district where PRRC has a “significant presence”, using the data to create a tourism map and route that “showcases the district’s cultural attractions and distinctive local businesses”
PRRC General Manager Ricardo Balocas was quoted by the statement as saying that the students “have developed a practical and innovative map that significantly supports our business and marketing efforts, exemplifying how academic projects can align with industry needs.”
Meanwhile, the Marketing and Brand Management students supported the “Red Boat 1866” event, which showcases Macau’s heritage and was held in conjunction with the Macau Wu Jun Fu Yueju Opera Role Association, with students excelling in areas like market research, digital marketing and event execution, the statement said.
Association President Lei Kin Hou said that the students’ ability to apply theoretical knowledge in a practical environment contributed to the project’s success and significant advancements in cultural tourism.
This undated handout photo provided by the Macao University of Tourism (UTM) shows students standing outside the ALBERGUE 1601 Restaurant operated by Portuguese Restaurants & Retail Concepts (PRRC) in the São Lázaro district.
