Wynn Macau Limited said in a statement last week that its Rua da Felicidade [“Street of Bliss”] Pedestrian Zone revitalisation project has recently been chosen for the 20th Tsinghua Business Case Competition, the university’s annual event, and added to the platform of the China Business Case Centre at Tsinghua University School of Economics and Management for teaching purposes.
The statement noted that the project is the first local enterprise case study to be published on the platform. “With the Rua da Felicidade Pedestrian Zone revitalisation project becoming a case for study in the competition, Wynn has joined Tsinghua University to foster future leaders by exchanging ideas with the academic circle and providing participating teams with field study support”, according to the statement.
The statement said that that the case study, entitled “Wynn Macau: attempting district empowerment in the pursuit of diversification”, provided an analysis of the integrated resort operator’s “endeavours to empower the district by consolidating its tourism and cultural resources” by adding festive decorations, large art installations and organising cultural and creative markets, cultural activities and night markets, among others.
Pedestrians stroll along Wynn Macau’s Rua da Felicidade Pedestrian Zone revitalisation project in the city centre last night. – Photo: Rui Pastorin
