A recent statement from the Cultural Affairs Bureau (IC) noted that the 21st China (Shenzhen) International Cultural Industries Fair (ICIF) will take place late next month in Shenzhen, with applications open for the Macao Pavilion that will be set up at the event.
According to the statement, the bureau is inviting local cultural and creative companies to submit products that feature elements of Macau’s World Heritage or Intangible Cultural Heritage for display and consignment at its Macao Pavilion. The application period, which began on Wednesday, will close on May 4.
The statement underlined that the ICIF is a “national and comprehensive cultural industries fair” that showcases Macau’s “unique cultural heritage, the inheritance of intangible cultural heritage, major cultural events and performances, as well as creative innovations”. This annual pavilion gives local businesses a stage to show their products while also enhancing the city’s cultural influence.
The statement emphasised that all consigned products must incorporate elements of Macau’s World Heritage or Intangible Cultural Heritage, with each applicant allowed to submit a maximum of 10 different product types. Selection will be based on criteria such as representation of Macau’s heritage attractions, originality, aesthetic appeal, and diversity.
Application regulations and forms can be obtained and submitted via survey.miceregsystem.com/2025icif.php. Alternatively, applicants may email their application form to cnicifmcpcs@gmail.com by May 4. One can call 6868 6057 for enquiries during office hours.
