The Macau Government Tourism Office (MGTO) will host a roadshow in Seoul from Friday through Monday, with the event aiming to garner interest particularly among Millennials and Gen Z* groups to travel to Macau in the summer and the rest of the year.
South Korea and the Philippines are Macau’s top foreign visitor markets.
Continuing the theme “My Favorite Macao”, the roadshow, according to an MGTO statement yesterday, will be held at the Epic Seoul exhibition hall of The Hyundai Seoul (THE), which is Seoul’s largest shopping centre and is popular among the intended target groups.
The upcoming roadshow will feature the “Secret Doors of Macao” pop-up zone, interactive games, photo backdrops and performances, the statement said, while those at the roadshow also have a chance to win a three-day-two-night trip to Macau. Moreover, the “Macao Tourism Product Updates Seminar & Korea – Macao Travel Mart” will also be held on May 29.
The statement added that MGTO will also collaborate with widely used payment tool KakaoPay, while the “Macao Week” themed page will be launched with country’s largest online travel platform Good Choice to present special offers.
Cathay Pacific, Korean Air, Jeju Air and Air Busan, among other airlines, will also be launching tourism products and offers to attract South Korean visitors to Macau, the statement said.
The statement pointed out that MGTO’s “2024 Travel Behaviour Survey” shows that South Koreans’ travel intentions** reached 87.8 percent in 2024 and 2025, while Macau logged 234,514 visitor arrivals from the country by May 16 this year, according to provisional figures. The visitor figure surged by 26 percent from the corresponding period of 2024 and reached 65 percent of the level in the corresponding period of pre-pandemic 2019.
Moreover, the statement said that the average length of South Korean tourists’ overnight stay in Macau was 2.2 days in April, while there are about 35 weekly flights between the two places.
*Gen Z (short for Generation Z) refers to the demographic cohort born roughly between the mid-to-late 1990s and the early 2010s. While exact years vary by source, common definitions place Gen Z as those born from 1997 to 2012. – DeepSeek
** In tourism studies, travel intentions refer to a traveller’s planned or anticipated behaviour regarding future trips, including the desire, motivation, and likelihood of visiting a particular destination or engaging in specific tourism activities. – DeepSeek
This poster provided by the Macau Government Tourism Office (MGTO) yesterday promotes its upcoming roadshow in Seoul.
