Galaxy Macau shopping mall was packed with influencers and Christian Dior fans from Macau, Hong Kong and the mainland as they witnessed the opening ceremony of the world’s first “Dior Pink City” pop-up store yesterday.
The pop-up, which will be there until June 30, offers an immersive experience around Dior’s beauty icons and heritage, and features the luxury brand’s iconic fragrances, lipsticks and skincare products, in addition to a pink flower shop and a pink café that offers visitors an experience of what a Dior city would be like, and would be a great Mother’s Day activity.
There are five parts to Dior Pink City, which begins at the flower shop highlighting the brand’s Miss Dior perfume, followed by the music hall for a pink karaoke experience, then the library where visitors can pick their favourite Dior Addict Stellar Shine lipstick from 24 shades of pink, then sit down and sip rose tea in the pink café before entering a photocall zone and be ready to strike a pose and take a memory home.
The pop-up store is a collaboration between Dior, Galleria by DFS and Galaxy Macau.
Staff at Dior Pink City’s flower shop prepares for the visitors to try bouquet wrapping at the pop-up store yesterday. Photo: Monica Leong
