The Macau Government Tourism Office (MGTO) said in a statement yesterday that according to its recent study of the Macau Tourism Branding and Media Effectiveness Evaluation of Mega Events of 2018 all of the four major events held last year reached “an above-average level of satisfaction and a high level of public awareness, reflecting media’s and netizens’ satisfaction and relatively strong awareness of the events.”
The MGTO statement also said that the volume of media coverage of the four events accounted for over 30 percent of total media coverage of Macau as a travel destination throughout the year, mirroring the “positive” impact of these events on Macau’s destination branding.
The four events were the Parade for Celebration of the Year of the Dog, 29th Macau International Fireworks Display Contest, 3rd International Film Festival & Awards٠Macau, and Macau Light Festival 2018, the statement added.
