The Macau Government Tourism Office (MGTO) has continued its “Experience Macao, Unlimited” caravan roadshow across the Greater Bay Area (GBA), aiming to attract residents from cities in the Guangdong-Hong Kong-Macau GBA to travel and splash out in Macau, expand the city’s source of tourists and boost the recovery of the local tourism industry, according to an MGTO statement on Saturday.
This week’s roadshow in Shenzhen was held on Saturday and yesterday in the mega-city’s Kuanghuan Square, with its first post-pandemic stop in Guangzhou on February 18-19, its second post-pandemic stop in Jiangmen on February 25-26, and its third stop in Huizhou on March 11-12, the statement noted.
Shenzhen lies some 65.3 kilometres northeast of Macau. The city has about 13 million inhabitants.
The statement quoted MGTO Director Maria Helena de Senna Fernandes as pointing out that as the travel restrictions between Macau and mainland have been lifted, she hoped that through the launch of a two-way promotional campaign both offline and online, Shenzhen residents participating in the roadshow would be able to feel the unique charm of “tourism+” in Macau in advance, and then decide to visit the city, in order to experience various tourism events in Macau throughout the year.
During the roadshow, the statement said, a caravan was set up in Kuanghuan Square, with an on-site interactive area featuring a photography-spot-themed background, graffiti wall, interactive exhibition hall, game booths, parent-child workshops and a light-mapping performance, covering areas of festivals, food, sports, wedding photography, and leisure travel.
According to the statement, Macau’s six gaming concessionaires (Galaxy, SJM, Sands, Melco, MGM, Wynn), also set up booths at the roadshow, which was attended by Macau’s tourism mascot “Mak Mak” interacting with participants and for them to take photos, enabling them to experience Macau from multiple perspectives.
The statement underlined that starting this month, MGTO will work with the city’s six gaming operators, mainland e-commerce platforms and online travel agencies (OTAs) to visit the other three GBA cities in Guangdong province, namely Dongguan, Foshan and Zhaoqing, so as to promote travel between Macau and these cities.
The roadshow, which was held in Zhuhai and Zhongshan last year, had been suspended due to the local COVID-19 outbreak last June.
The GBA comprises the special administrative regions of Hong Kong and Macau and nine cities in Guangdong – Dongguan, Foshan, Guangzhou, Huizhou, Jiangmen, Shenzhen, Zhaoqing, Zhongshan, and Zhuhai.
This photo provided by the MGTO shows participants of the roadshow at Kuanghuan Square in Shenzhen on Saturday. – Photo by MGTO
