NOVA Mall has launched “The Mythical Journey” campaign based on the Disney animated film “Frozen”, with the mall’s atrium featuring an installation and pop-up store themed on the movie until January 31, along with shopping promotions, for everybody.
Visitors to the installation will be greeted by statues of characters Anna and Elsa standing in front of a four-metre tunnel, along with Olaf, the snowman. With the film celebrating its 10th anniversary, the pop-up store is also selling limited edition merchandise such as T-shirts, tote bags, embroidered patches and 16 limited edition postcards, along with toys.
There are also shopping promotions available starting from Saturday through January 1. More details can be found on https://www.nova.mo
In a statement provided during the media preview yesterday, NOVA Mall General Manager Paul Lee Yan Kwong said: “The Frozen Pop-up Store has prepared a series of Frozen 10th anniversary limited-edition products and various Frozen-themed merchandises for fans”.
He added: “This is also the first collaboration between NOVA Mall and Disney, and we look forward to creating more shopping surprises and diverse recreational experiences for our customers.”
Mallgoers visit the installation and pop-up store for the Frozen-themed “The Mythical Journey” campaign at NOVA Mall in Taipa yesterday. – Photo: Rui Pastorin
