The 2024 Pacific Asia Travel Association (PATA) Gold Awards presentation ceremony was held on Wednesday in Bangkok, with the Macau Government Tourism Office (MGTO), Galaxy Entertainment Group (GEG) and Melco Resorts & Entertainment receiving prizes.
According to an MGTO statement on Wednesday, the PATA Gold Awards – Lunch and Award Presentation was among the highlights during the PATA Travel Mart, which this year marked its 47th edition and ran from Tuesday through Thursday. The statement noted that the travel mart gathered over 900 delegates from 45 countries and regions.
According to the statement, MGTO received the PATA Gold Award in the Human Capital Development Initiative category for “the efforts developed over more than a decade to partner with different entities to provide free training, qualifications, and accreditation support, among other opportunities for the Macau tourism industry and related sectors to upgrade service quality”.
Melco, the statement added, was awarded the PATA Gold Award in Marketing – Hospitality for its 2023 campaign on the indoor water park’s opening at Studio City, while Galaxy Entertainment Group (GEG) brought home a PATA Gold Award on Youth Empowerment Initiative for activities conducted over the years for nurturing Macau youth talents and its company members.
The statement said that the winners were chosen by an international jury from over 100 entries submitted by 47 travel and tourism organisations and individuals. The statement said that in total, two Grand Title Awards and 22 Gold Awards in different areas of Marketing, Sustainability and Social Responsibility in tourism were presented at the prize-giving event.
This undated handout photo provided by the MGTO on Wednesday shows the Macau travel trade network during Pacific Asia Travel Association (PATA) Travel Mart, which was held from August 27 to 29 in Bangkok.