Hennessy presents collaboration with NBA legend LeBron James

2024-11-29 02:54
BY Rui Pastorin
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French cognac producer Hennessy has recently unveiled its “Hennessy V.S.O.P Limited Edition by LeBron James”, a collaboration with the US basketball legend.

Available at selected retail stores in Hong Kong and Macau since October, a statement by the company noted that the limited-edition features designs that pay homage to LeBron’s impact on and off the court, with the bottle and gift box featuring a portrait of James in purple and orange. The Hennessy Bras Armé, meanwhile features a sleeve as a tribute to LeBron, intertwined with his trademark crown. 

James was quoted by the statement as saying: “As an admirer of Hennessy and its iconic brand, I’ve always appreciated its commitment to basketball and how it celebrates the sport’s influence on and off the court”, adding that the collaboration represents a “shared sense of dedication and discovery coming to life for everyone to enjoy.” 

Moreover, Hennessy Maison CEO Laurent Boillot said that James is a living legend in basketball “who pushes boundaries in sports, style and culture”, wanting to honour their deep and shared values. “This limited edition is a celebration of our friendship, mutual respect and drive for excellence. Together we have created a fresh and vibrant collection for a new generation of fans”, Boillot added.

This image recently provided by Henessey shows the “Hennessy V.S.O.P Limited Edition by LeBron James”.


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