SHAOXING – Gu Yue Long Shan Shaoxing Wine Co – a nationally recognized intangible cultural heritage producer – is commemorating the 25th Anniversary of Macau ‘s return to the motherland d with a series of initiatives.
On September 22, the company partnered with the Greater Bay Area Film Concert 2024 in Macau , where it debuted “Only Palatable Wine”, a special-edition yellow rice wine crafted for the anniversary.
The product, featuring base wine from 1999 – the year of Macau ‘s return – garnered attention as a tribute to the milestone.
In 2023, Gu Yue Long Shan and Macau -based Nam Kwong Group hosted a tasting event for the product in Macau.
During the event, the two companies signed a strategic partnership agreement to promote yellow rice wine culture in Macau and use the region’s unique geographic position as a gateway to global markets.
The collaboration aims to deepen cultural exchange while advancing the global profile of yellow rice wine. Both companies emphasized their commitment to preserving China’s winemaking heritage and sharing its story internationally.
For most Chinese people, Shaoxing City in Zhejiang Province is synonymous with yellow rice wine, which locals have been brewing since the Spring and Autumn Period (770-476 BC).
Yellow rice wine is a pillar industry in the city. It is exported to more than 40 countries and regions. The brewing technique was listed as one of the national intangible cultural heritages in 2006.
– Courtesy of China Daily
This special-edition yellow rice wine product celebrates the 25th Anniversary of Macau’s return to the motherland. – Undated file photo courtesy of China Shaoxing Yellow Rice Wine Group.
