Integrated resort (IR) operator Galaxy Macau and French luxury fashion house and company Luis Vuitton (LV) have partnered to unveil an exclusive resort-inspired “pop-in” at its Galaxy Promenade store and a branded “pool takeover”, according to a Galaxy Macau statement earlier this week.
The statement said that Louis Vuitton continues the resort concept of its LV By The Pool collection, extending the “global activation” to Banyan Tree Macau at Galaxy Macau.The poolside has been transformed into a coral colourway, while the pool floor is branded and an LED façade arch in the brand’s Monogram has been set up. The motif wraps everything in the curated space including sun beds, poolside umbrellas, and cabanas.
Moreover, at the pop-in, which celebrates the pre-launch of LV By The Pool 2024 women’s collection at the Galaxy Promenade store and the release of Pre-fall 2024 drop two men’s collection, has a “relaxing summer by the beach” atmosphere and uses tones of neutral colours and furnishings.
A giant installation of the LV’s motif created with different types of seashells in the signature Monogram and Damier pattern has also been set up. Visitors to the pop-in can also find the newest Men’s and Women’s collections.
New items including bags, silks, shoes, sunglasses, jewellery and accessories, along with the exclusive plush LVacation tote and bucket bag, are currently available at the Galaxy Promenade store, according to the statement.
This undated handout photo provided by Galaxy Macau earlier this week shows the branded pool takeover at Banyan Tree Macau in Cotai.
