The Macau Government Tourism Office (MGTO) said in a statement on Sunday that Macau was this year promoted as the “International Favourite Destination” during the Malaysian Association of Tour and Travel Agents (MATTA) Fair 2025, which was held in Kuala Lumpur between Friday and Sunday.
MATTA, according to the fair’s LinkedIn page, is the largest association representing travel and tour businesses in Malaysia.
During the event, MGTO was also awarded the “Best National Tourism Organisation (NTO) Booth” prize, according to the statement, adding that Macau having been promoted during the fair served as a “good start” for MGTO’s initiatives aimed at Malaysia this year, with the Southeast Asian country being one of Macau’s top 10 visitor source markets.
This year’s three-day fair marked the first time that MGTO set up a booth there since the COVID-19 pandemic, the statement said, with Macau’s “tourism+” offerings showcased during the event and promoting the city as an “ideal short-haul destination for Malaysians”.
The MGTO booth was themed “Experience Macao” and highlighted aspects such as its East-meets-West cultural heritage, integrated resorts, events and festivals, and gastronomy. Moreover, arts and crafts workshops themed around Macau’s firework shows and lion dance cultural heritage were also held.
The booth, in conjunction with the Macau Leisure Tourism Services Innovation Association and Air Macau, also presented destination attractions and special travel tips, along with games featuring travel prizes and souvenirs.
The statement added that around 10 Malaysian travel agencies highlighted products and special packages to Macau during the fair.
All in all, the fair attracted 340 “exhibiting entities” and comprised over 1,750 booths this year.Moreover, MGTO had also attended a networking event ahead of the fair’s opening, with the event attended by over 300 tourism industry representatives from Malaysia and around 30 other destinations.
This undated handout photo provided by the Macau Government Tourism Office (MGTO) on Saturday shows its “Experience Macao” themed booth at the Malaysian Association of Tour and Travel Agents (MATTA) Fair 2025 in Kuala Lumpur.
